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Our UX process has the following phases. UX Strategy UX Strategy plays an important part to shape the outcomes of a digital product. Through the UX strategy, we can build a roadmap that helps us to line up the user experience with business goals. User Research To address the user’s problems, we perform user research. We conduct stakeholder interviews, surveys, Heuristic Reviews, user testing, etc to understand users’ requirements. Analysis In this phase, we analyse our researched data. Based on the analysis we come up with the storyboard, user persons, journey mapping, and affinity diagram. Design We build wireframes and low-fidelity prototypes to give business owners and developers a visual map of the digital product. It helps to understand the flow of a user through the application. Production In this phase, we come up with a visual design that includes layouts, colours, typography, illustrations, etc. We produce high-fidelity prototypes and test these with real users.